To celebrate the launch of Magnum’s new ‘Remix’ range, Magnum has teamed up with fashion editor and content creator Deni Todorovic to remix three of the most iconic moments from the 90s.
This new launch celebrates a whopping 30 years since the Classic Magnum, which we all know and love, landed in Australia.
By putting a twist on the staple that is the Classic Magnum, Magnum is inspiring ice cream lovers to indulge in a new classic experience that is personal to them.
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Deni, an advocate for rewriting the rules and living an authentic life, together with Magnum, has paid homage to three iconic looks from the 90s. This includes Carrie Bradshaw from Sex and The City; Madonna’s Vogue performance at the 1990 MTV awards; and Liz Hurley’s Versace Safety Pin Dress from 1994 Four Weddings and a Funeral Premiere.
Each of these looks has been personally remixed by Deni.
Deni Todorovic said, “As a stylist, this was such a fun brief to work with; taking iconic looks and remixing them for today. I love challenging conventions and mixing different styles to make a curated, personalised look, so the campaign resonated with me to my absolute core”.
“While there were undoubtedly many iconic figures from the 90s to take inspiration from, each of the three empowering women chosen had one thing in common – they were ahead of their time. Once seen as provocative or bold, they have set the standard on what is looked back on and deemed ‘iconic’ or ‘classic’, creating their timeless look regardless of what others may think. This is a trend we’ll never see die,” Todorovic said.
WATCH: Video goes viral of McDonald’s burger made into ice cream
The collaboration offers a fresh take on ice cream indulgence by introducing three new flavours; Chocolate Classic Remix, Berry & White Chocolate Remix, and Gold Almond Remix.
Magnum spokesperson Andrea Almeida said: “Working alongside Deni, this Remix campaign was particularly important for us, as it aims to contribute a little more individual freedom to the wonderfully diverse canvas of our society through remixing classic fashion looks from the 90s”.
In line with the remixed fashion icons, the heavenly trio is inspired by Magnum’s iconic classic range and remixed for extra indulgence.
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