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Supermarket drops prices of thousands of everyday items

The news comes amidst an ongoing cost of living crisis.
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IGA supermarkets across the country will drop the prices of over 3,000 everyday items as a means of helping shoppers during the ongoing cost of living crisis. 

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The massive price drop will cause the cost of these products to drop until October 29th as part of the supermarket giant’s Low Prices Everyday initiative, which endeavours to make shopping more affordable for customers.

Just a handful of the products that have been discounted. (Credit: IGA).

Prices on an additional 200 products for small stores, 600 products for medium stores, and over 1,200 products for large stores will also now automatically be matched to the lowest regular shelf price in the likes of competitors Coles and Woolworths as part of IGA’s Price Match Program. 

The move is the largest semi-permanent price drop IGA has ever introduced and is sure to make shopping for household essentials less of a burden during these financially difficult times.

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“We understand how important it is to provide Australian shoppers with as much great value as we can, which is why we have locked the prices on thousands of essential products,” an IGA spokesperson announced in a press release announcing the price drop.

“From pantry staples and cleaning supplies to pet food and more, our latest round of the Low Prices Every Day program will help keep the basket or trolley cost down for our shoppers.”

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Shoppers are already taking advantage of the initiative. (Credit: Getty)

Pantry staples such as Smith’s Chips, Maggi 2 Minute Noodles, Red Bull, Arnott’s, M&M’s, and more are just a handful of the products that have been locked in at a low price point until the end of October.

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Additional winter warmers will also be available to purchase at a highly competitive and budget-friendly price as well as confectionery, snacks, pasta, cleaning supplies, pet food, dairy products and meat, frozen meals, health products, and more.

“IGA does all the work for you so you can shop with confidence knowing it doesn’t cost more to shop local, but you also get all the benefits of a store that supports the local causes that matter,” the spokesperson added.

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