Since the early 2010s, after women began challenging the rigid beauty standards, there has been a huge growth in body-positive campaigns, plus-size influencers, models and a huge variety of size-inclusive brands. Yet most remain as e-commerce businesses with no storefront making it tricky to try before you buy.
So, when you’re in a pinch and need a new outfit, chain store brands you can visit at your local shopping centre do make life easier. Whether it’s a new work outfit, a dress for the weekend or some everyday essentials these popular stores found all over the country can help.
For a long time however they only offered up to sizes 12-14, cutting out the plus-size demographic. Thankfully in recent years, these Australian brands have extended their sizing to be more inclusive and now offer flattering, functional and stylish collections for all shapes and sizes.
Here are 5 stores we can guarantee you’ve walked past multiple times yet might not know they were size-inclusive. Happy shopping!
Commonry
Established in 2020, the relatively newcomer offers premium wardrobe essentials for the modern women with a strong size-inclusive representation across the business. With everything from chic work essentials, elegant dresses and trending accessories up to a size 22, it’s a one stop shop for stress-free shopping in almost all states across the country.
Commonry Gathered Midi Dress, $249.95 at Commonry
Forever New
Known for their inclusive occasionwear and everyday essentials, the womenswear brand, Forever New offers a curve range for sizes up to 22 which is designed to fit and flatter in all the right places. Whether it be a dress or jeans, comfort is at the forefront of their stylish collections.
Forever New Leona Curve Midi Dress, $189.99 at Forever New
Cotton On
With stores all over the country, this everyday essentials brand is a household name and has made the conscious effort to grow their plus-size range over recent years. Whether you shop the ‘plus-size curve’ dedicated tab on the website or at selected stores, there is something for everyone. The range includes, denim, apparel, pyjamas and activewear.
Cotton On The 91 Tank, $19.99 Cotton On
Cotton On Relaxed Wide Jean, $69.99 at Cotton On
Fayt The Label
Only launched in 2017, Fayt who began online and now has 4 stores on the East Coast of NSW, has grown in popularity exponentially. In a bid to close the gap in the market, Fayt wanted to create a fashionable label, fit for all shapes and sizes whether you’re looking for workwear, formalwear, activewear or just a pair of pants that cater to your curves without the pesky waistband gap. Available in sizes 6 to 26 and the ability to try in store, it’s no wonder why they’re so popular.
Fayt Downtown Wide Leg Pant, $99 at Fayt The Label
Fayt Nola Top, $64 at Fayt The Label
Sussan
This heritage label loved by Australian woman for their comfortable sleepwear, cosy knits and trendy accessories hasn’t always included sizes up to 22. Nowadays almost all the range is available in plus sizes to help cater to their beloved community of woman.
Sussan Luxe Bomber Jacket, $129.95 Sussan
