If you needed yet another reason to be proud of being Australian; you should know that the top Australian fashion brands have made their mark on the fashion scene both at home and abroad. Our homegrown designers have dressed some of the most famous celebs worldwide, proving that Australian-made clothing can battle with the best of them.
While they may not be “designer brands” level of recognition yet, these Australian clothing brands are most certainly some up-and-comers to watch out for. With a wide variety of different styles and influences to choose from, these names need to be on the top of your list for your next shopping spree.
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The Top Australian Fashion Brands
M.J. Bale – For The Style-Conscious Man
Area served: Australia
Clothing: Formalwear
Instagram followers: 62.2k
Tired of your man using that same ill-fitting suit to every single dinner party? Tell him to step up his games with one of the best gentlemen’s clothiers this side of the world.
Check out M.J. Bale, one of the fastest-growing men’s clothing brands in Australia, boasting a wide variety of suits and styles to choose from – and even different colour palettes so he can match with your favourite cocktail dress! After all, there’s nothing sexier than a man in a well-tailored suit.
Our favourite fashion pick: The Inaba Blue Suit in Regular Fit, $AUD 1,495
Seafolly Australia – Born By And For The Beach
Area served: Worldwide
Clothing: Swimwear
Instagram followers: 545k
With all the sun, surf, and sand, there’s no lack of incredible swimwear brands in Australia. But one of the most popular swimwear players in Australian women’s clothing brands is Seafolly, your one-stop-shop for all beachwear.
Their products fit different body sizes and shapes, with bold prints, beautiful cuts, and trendy styles. If you ever wanted to dive fully into the heart of the Australian summer, you can’t go wrong with Seafolly.
Our favourite fashion pick: Inka Gypsy Bustier Bandeau Bikini Top in Black, $AUD 99.95
Kookai – Channeling Parisian Chic
Area served: Worldwide
Clothing: Business casual
Instagram followers: 742k
Want to channel your inner Coco Chanel? Kookai is here to help! Every girl needs a staple work outfit that can double-up for a night out on the town.
Heavily inspired by Parisian couture and European style, this is something that would be perfect to throw on for an important meeting followed by brunch with your friends. Elegant yet comfortable to wear, you can’t go wrong with having a few pieces of Kookai in your wardrobe.
Our favourite fashion pick: Valentine Pants in Natural White, $AUD 150
SPELL & The Gypsy Collective – Low-key Bohemian Fashion
Area served: Worldwide
Clothing: Bohemian-themed swimwear, loungewear, and bridal wear
Instagram followers: 1 million
Are you a fan of flowing dresses and dark beiges, browns, and greys? Well, SPELL & The Gypsy Collective may have a something that’ll catch your eye. Their boho-chic aesthetic is perfect for music festivals, a trip to the beach, or even just a stroll down to the grocery store.
Characterised by their earthy, low-key clothing, their products are the perfect thing to wear on a cool summer evening or a humid, overcast day. Light, airy, and cute as hell – what’s not to love?
Our favourite fashion pick: Wild Bloom Strappy Dress in Blush, $AUD 289
Showpo – Millennials’ Trendy Best Friend
Area served: Worldwide
Products: Everyday casual wear, shoes and accessories
Instagram followers: 1.65 million
You can instantly feel the youthful energy and vibe from this Aussie clothing brand. Showpo features a dizzying array of quality products that could conceivably build an entire wardrobe.
Rapidly growing in both company size and styles offered, they’re the best pick for anyone young or young at heart! And if you needed another reason to love Showpo, they offer most (if not all) of their designs in bigger sizes, perfect for the plus-size ladies out there!
Our favourite fashion pick: Return To Reality Maxi Playsuit in Navy, $AUD 79.95
Trenery – Modern luxury
Area served: Worldwide
Products: Women’s and men’s wear
Instagram followers: 65.5k followers
This Aussie retailer is making us fall in love with loungewear again. Trenery’s latest collection marries comfort with style, thanks to elevated lounge pieces that bridge the gap between indoor and outdoor wear.
Our favourite fashion pick: You can’t go wrong with a white winter jumper and Trenery’s Merino Cashmere Mock Neck ($279) ticks all the boxes.
More Aussie Excellence In Fashion
If you’re curious to see more homegrown and haute couture, you can always check out the Australian clothing brands list on Wikipedia. While it’s not an exhaustive list by any means, it’s a great jumping-off point if you want to start supporting local designers and manufacturers. Plus, most of these companies offer online shopping and shipping, so not only can you get your clothes in style – you can get them hassle-free!
Dress To Impress
Never underestimate the impact of a few fun picks from these awesome Australian clothing labels. Australian fashion has taken a big step forward in the last couple of years, and these brands are out to show the world that the trends down under won’t stay down here for too long.
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