Former Australian Idol star Jessica Mauboy has found a new outlet for her much-loved voice, which she is seemingly using for the greater good.
WATCH: Jessica Mauboy raps while reading children’s books
On Thursday, it was announced the 31-year-old songstress has joined forces with retailer BIG W to promote literacy to young children through rap music.
As part of the initiative aptly dubbed Rap Books, Jess brought her unique “flavah” to a much loved children’s book, Pig the Pug, which she recorded for a Facebook video.
Speaking of the collaboration, Jess said it was a “no-brainer”, with the aim to help kids rediscover a love of reading, an activity that she values greatly.
“I had more fun than ever creating and recording the soundtrack to BIG W Rap Books,” Jess said.
“I hope it will inspire families around Australia to put their own spin on their favourite books and I only hope they’ll have as much fun as I did.
“The opportunity to have a go at rapping and reimagining some iconic Aussie kids’ books, that I know are loved by kids and parents around the nation, is so fresh and exciting to see come to life,” she added.
In addition to Aaron Blabey’s classic Pig the Pug, Jess will also be showcasing her rapping prowess in another Aussie classic, Dharma the Llama by Matt Cosgrove, which goes live on October 3.
“To hear my stories being brought to life with such humour and sheer creative talent brings me so much joy,” Matt said of Jess’ unique iteration.
“BIG W has created something really special with Rap Books that I’m sure will help get kids excited and families engaging with books.”
BIG W general manager of marketing, Kristen Linders said the retailer is thrilled to be able to bring the concept of Rap Books to Aussie families.
“We cannot wait for parents and kids to try rapping their favourite BIG W books from the collection,” Kristen said.
“Story time is so important in connecting families and we are constantly seeking new ideas and initiatives to help kids enjoy our range of books in new and unique ways.”
For every listen on YouTube or Spotify, money will be donated the Australian Literacy and Numeracy Foundation, which aims to raise literacy levels in Australia.
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