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Dancer and actress Jenna Dewan has been a dedicated vegan since she was a kid meaning she doesn’t eat any animal-based products, but it’s only recently that she made the switch to a cruelty-free beauty routine too.
Her decision to opt for all-natural skincare and makeup was partly due daughter Everly.
Jenna began experimenting with all-natural beauty products when she was pregnant with Everly, now six. Now she’s ready to make the switch completely, she says.
“It became a slow unrolling of getting into more of these toxin-free [products],” Jenna told People. “But being a beauty junkie, I didn’t want to sacrifice quality.”
But the 38-year-old was in for a surprise and it was a good one. After switching to an all-natural completely toxin-free range of skincare and makeup products her skin began to glow in a way it had never had before and Jenna was officially hooked.
Now all-natural is all she will use. Ever. Her favourite toxin-free items include Elta MD’s range of fragrance, paraben and sensitivity-free sunscreens.
“I like it because it gives you a glow and isn’t mattifying,” Jenna told People.“It’s all natural and zinc-based. I’ve had a lot of doctors and dermatologists recommend it to me.”
